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Excluding Audiences from your FB Ads Campaign

If you want to target only those that are motivated to purchase on your website, you can lower your CPC or CPA and reduce wasted clicks by excluding custom audiences from your FB Ads campaign.

In order to track people who have completed a form on your website, it is recommended that we add a separate page redirecting the visitor to this page after they've completed the form. e.g. 'thank you page'.

Next step is to setup an audience on your events manager:

To create a Facebook custom audience, go to the [Audiences]( section of your Facebook Ads Manager. Then click Create Audience and select Custom Audience from the drop-down menu.

Select '**Website Traffic**'.

First, change ‘**all site visitors**’ to ‘**people who visited specific web pages**’ .This will trigger ‘**URL contains**’ to change to ‘**URL equals**’**,** and the window of time will increase from 30 to 180 days., add the URL of the page/s to be tracked on the text box below. Name your new audience e.g. 'People Who Registered' and hit ‘**Create Audience**’.

Under Ads Manager, select the campaign you want to exclude from your Custom Audience and navigate to the ‘**ad set**’ level. Under Audience, click on the ‘**exclude**’ button that appears below ‘Custom Audiences.’ A second text field will appear, which is where you type in the name of your newest Custom Audience, e.g. 'People Who Registered'. Make sure to save your changes!

Anyone included in your Custom Audience will not see ads from that campaign.

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Updated on: 12/02/2022

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